UNFI Integration

This page provides a step-by-step guide for integrating UNFI with your Neuro account. You’ll learn how to retrieve your API credentials, configure your store settings, and activate the sales channel so orders, stock levels, and fulfilment data sync automatically and reliably.

Last updated About 2 months ago

What is UNFI?

UNFI (United Natural Foods, Inc.) is one of North America’s largest distributors of natural, organic, and specialty food products. Through the UNFI digital platform, approved suppliers can list products, manage inventory, receive purchase orders, and serve a vast network of retailers. The system enables brands to access nationwide distribution, streamline wholesale processes, and efficiently manage operational data across channels.

Obtaining Your API Credentials from UNFI

To connect UNFI to Neuro, you’ll need the following API credentials:

  • API Key

  • API URL

Note:

If you don’t yet have these details, please log in to your UNFI seller account or contact your account manager or onboarding representative.

How to Find Your API URL

  1. Log in to the Marketplace seller portal.

  2. Navigate to the API / Integration Settings section.

  3. Copy the base API URL assigned to your seller account or environment.

How to Generate Your API Key

  1. In the seller portal, click your username in the top-right corner.

  2. Go to User Settings > API Key.

  3. Click Generate to create a new API key for your account.

⚠️ Be sure to store this key securely - it provides direct access to your marketplace data.

Installing the UNFI Sales Channel in Neuro

Follow the steps below to install and configure UNFI in your Neuro account.

Step 1: Access the Stores Section

  1. Log in to your Neuro account.

  2. From the left-hand navigation menu, click Stores.

Step 2: Select or Create a Store

  • If a store already exists, click View Store.

  • If not, click + ADD to create a new store.
    Enter a store name and then click the pencil icon to open the settings.

Step 3: Add UNFI as a Channel

  1. In the Channels section, click + ADD.

  2. Select UNFI from the list of available channels.

Step 4: Enter Channel Details

Enter the required details:

  • Channel Name: Provide a name such as “UNFI”.

  • API URL: Paste the API URL from your supplier account.

  • API Key: Enter the API key you generated.

Step 5: Configure Additional Settings

Optional settings may include:

  • Order Management

  • Stock Management

Click Save when finished.

Step 6: Activate the Channel

  1. After saving, return to the UNFI channel overview.

  2. Toggle Is Active to enable the integration.

Next Steps & Support

You’ve successfully integrated UNFI Marketplace with your Neuro account. Orders, stock updates, and fulfilment data will now sync automatically, enabling smoother operations and faster dispatch.

If you need additional support: