Fanatics Integration

This page provides a step-by-step guide for integrating Fanatics with your Neuro account. You’ll learn how to retrieve your API credentials, configure your store settings, and activate the sales channel so orders, stock levels, and fulfilment data sync automatically and reliably.

Last updated About 8 hours ago

What is Fanatics?

Fanatics is a leading global retailer of officially licensed sports merchandise, including apparel, accessories, and collectibles for major sports leagues such as the NFL, NBA, MLB, NHL, and international sports. Approved sellers can leverage Fanatics’ marketplace to reach millions of sports fans, manage inventory, and fulfil orders efficiently across multiple channels.

Obtaining Your API Credentials from Fanatics

To connect Fanatics to Neuro, you’ll need the following API credentials:

  • API Key

  • API URL

Note:

If you don’t yet have these details, please log in to your Fanatics seller account or contact your account manager or onboarding representative.

How to Find Your API URL

  1. Log in to the Marketplace seller portal.

  2. Navigate to the API / Integration Settings section.

  3. Copy the base API URL assigned to your seller account or environment.

How to Generate Your API Key

  1. In the seller portal, click your username in the top-right corner.

  2. Go to User Settings > API Key.

  3. Click Generate to create a new API key for your account.

⚠️ Be sure to store this key securely - it provides direct access to your marketplace data.

Installing the Fanatics Sales Channel in Neuro

Follow the steps below to install and configure Fanatics in your Neuro account.

Step 1: Access the Stores Section

  1. Log in to your Neuro account.

  2. From the left-hand navigation menu, click Stores.

Step 2: Select or Create a Store

  • If a store already exists, click View Store.

  • If not, click + ADD to create a new store.
    Enter a store name and then click the pencil icon to access the store settings.

Step 3: Add Fanatics as a Channel

  1. In the Channels section, click + ADD.

  2. Select Fanatics from the list of available channels.

Step 4: Enter Channel Details

Enter the required details:

  • Channel Name: For example, “Fanatics US”.

  • API URL: Paste the API URL from your seller portal.

  • API Key: Enter the API key you generated earlier.

Step 5: Configure Additional Settings

Depending on your integration requirements, you may configure:

  • Order Management

  • Stock Management

  • Fulfilment & Shipment Updates

Click Save once complete.

Step 6: Activate the Channel

  1. After saving, you will return to the Fanatics channel overview.

  2. Toggle Is Active at the top to enable the integration.

Next Steps & Support

You’ve successfully integrated Fanatics with your Neuro account. Orders, stock updates, and fulfilment data will now sync automatically, enabling smoother operations and faster dispatch.

If you need additional support: